A Splash of Professionalism with the Team’s First-Ever Poster
As an alum of Azusa Pacific University, I was honored to serve the Azusa Pacific Women’s Water Polo team, helping them refine their visual identity. The coach’s vision was to enhance the team’s professionalism, and I took on the challenge of creating a cohesive, polished look—starting with a first-ever poster to showcase their competitive spirit. By combining my sports marketing expertise with a deep connection to the APU community, I created designs that aligned with the team’s growth and aspirations.
Scope of work: Brand Coach • Copy Writing • Brand Development • Digital Materials • Print Materials
The challenge
Azusa Pacific Women’s Water Polo had never produced a formal team poster before, and the coach wanted to elevate the team’s professional image to instill pride and motivate athletes. The branding needed to reflect the program’s competitive edge while instilling a sense of belonging and pride for players and fans alike.
Azusa Pacific Women’s Water Polo had never produced a formal team poster before, and the coach wanted to elevate the team’s professional image to instill pride and motivate athletes. The branding needed to reflect the program’s competitive edge while instilling a sense of belonging and pride for players and fans alike.
strategic approach
Drawing on my experience in sports marketing, I worked to establish a clean, professional visual identity that not only presented the team’s spirit but also showcased their accomplishments. The approach involved creating modern graphics that conveyed the professionalism the coach desired, while honoring the team’s legacy and school pride.
Solution
I developed the team’s first-ever poster as a key element of a broader visual strategy, reinforcing their identity with sleek and dynamic designs. The poster, alongside other digital and print materials, helped the team look and feel more professional, motivating athletes and engaging fans. The visuals brought the team’s journey to life while boosting school pride.
Drawing on my experience in sports marketing, I worked to establish a clean, professional visual identity that not only presented the team’s spirit but also showcased their accomplishments. The approach involved creating modern graphics that conveyed the professionalism the coach desired, while honoring the team’s legacy and school pride.
Solution
I developed the team’s first-ever poster as a key element of a broader visual strategy, reinforcing their identity with sleek and dynamic designs. The poster, alongside other digital and print materials, helped the team look and feel more professional, motivating athletes and engaging fans. The visuals brought the team’s journey to life while boosting school pride.
voice
The voice of Azusa Pacific Women’s Water Polo is defined by determination, unity, and excellence. It reflects both the team’s hard work in the pool and their dedication to representing APU with pride and professionalism.
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