Supporting a mission-driven team by creating impactful designs that celebrate community, faith, and purpose.
For the past six years, I’ve had the privilege of designing for Azusa Pacific Women’s Soccer—a team close to my heart as a former player. My work includes crafting graphics, stickers, posters, shirts for mission trips, and other materials that reflect the team’s mission of blending athletic excellence with faith-driven service. These designs aim to inspire team unity, celebrate milestones, and foster connections with the broader community.
Scope of work: Brand Coach • Copy Writing • Brand Development • Digital Materials • Print Materials
The challenge
Azusa Pacific Women’s Soccer needed designs that went beyond athletics to capture the team’s heart: a community of women united by faith, service, and excellence. Balancing competitive spirit with their mission-driven ethos was key.
Azusa Pacific Women’s Soccer needed designs that went beyond athletics to capture the team’s heart: a community of women united by faith, service, and excellence. Balancing competitive spirit with their mission-driven ethos was key.
strategic approach
Drawing from my academic and athletic journey at Azusa Pacific University, I infused purpose and creativity into my designs. As a former player and a graduate who learned the importance of serving others through creativity, I leveraged my understanding of the team’s values to craft visuals that resonated deeply with their mission.
Drawing from my academic and athletic journey at Azusa Pacific University, I infused purpose and creativity into my designs. As a former player and a graduate who learned the importance of serving others through creativity, I leveraged my understanding of the team’s values to craft visuals that resonated deeply with their mission.
Solution
By producing cohesive, mission-aligned visuals, I helped the team communicate their unique identity. From mission trip shirts to game-day posters, my designs encapsulate their values, deepening connections within their community and beyond.
By producing cohesive, mission-aligned visuals, I helped the team communicate their unique identity. From mission trip shirts to game-day posters, my designs encapsulate their values, deepening connections within their community and beyond.
voice
Azusa Pacific Women’s Soccer’s voice is faith-filled, inspiring, and community-focused, embodying the intersection of athletic excellence and service.
Interested in learning more?