Addressing an undefined voice, identity, and missed opportunities to connect with sports enthusiasts.
As the Lead Graphic Designer at Baseball BBQ, I shape our brand’s visual identity and drive marketing initiatives in the vibrant world of sports advertising, a field that holds special significance for me as a former athlete. I create captivating graphics and enhance our online presence through effective website management and innovative design strategies. My role involves developing marketing materials, packaging, and product designs that resonate with baseball and BBQ enthusiasts, and to launch strategic campaigns that foster a strong community of fans.
Scope of work: Brand identity • Copy Writing • Brand Development • Digital Materials • Print Materials • packaging
The challenge
Baseball BBQ started simple when someone had the brilliant idea to connect a grill fork to a broken bat handle. The homegrown company kept it simple in the beginning. Their identity lacked cohesion across platforms and materials. It also failed to resonate emotionally with target audiences.
Baseball BBQ started simple when someone had the brilliant idea to connect a grill fork to a broken bat handle. The homegrown company kept it simple in the beginning. Their identity lacked cohesion across platforms and materials. It also failed to resonate emotionally with target audiences.
strategic approach
I maximized visual impact across digital and print platforms, creating a scalable identity that adapts as the brand grows and strengthens its community of fans.
I maximized visual impact across digital and print platforms, creating a scalable identity that adapts as the brand grows and strengthens its community of fans.
Solution
By defining the brand’s voice, I ensured that every touchpoint, from logos to marketing materials, tells a clear and compelling story. This not only boosts the brand’s credibility but also connects emotionally with its audience, helping Baseball BBQ stand out in a competitive market.
By defining the brand’s voice, I ensured that every touchpoint, from logos to marketing materials, tells a clear and compelling story. This not only boosts the brand’s credibility but also connects emotionally with its audience, helping Baseball BBQ stand out in a competitive market.
VOICE
Baseball BBQ’s voice is all about energizing and engaging its audience through a blend of sports enthusiasm and mouth-watering barbecue culture, creating a sense of belonging and fun.
Baseball BBQ’s voice is all about energizing and engaging its audience through a blend of sports enthusiasm and mouth-watering barbecue culture, creating a sense of belonging and fun.
Interested in learning more?