Enhancing team identity on and off the field while fostering community pride and creating a lasting visual legacy.
As a sophomore captain of the Bend High Girls Soccer team, I took on the challenge of redefining the program’s identity. Beyond leading on the field, I designed a new team crest that captured the essence of Bend’s history, its iconic mountains, and the pride of being a Bear. I also hand-crafted jerseys that embodied this legacy, ensuring they would resonate for years to come.
Scope of work: Brand Development • Logo Design • Product production • Print Materials
The challenge
Bend High Girls Soccer lacked a cohesive visual identity and proper crest to represent the team’s spirit and city pride. The program needed a symbol that honored its history while energizing players and the community.
strategic approach
I researched Bend’s heritage, incorporated meaningful elements like the city’s mountains and school mascot, and worked closely with the team to ensure the design resonated. I personally created the jerseys, ensuring quality and attention to detail.
Solution
A bold, iconic crest that represents Bend’s history and the team’s legacy, paired with handcrafted jerseys that unify players on and off the field. These designs not only inspired team pride but also elevated the program’s identity for future generations.
voice
Bend High Girls Soccer’s voice is rooted in pride, unity, and community—celebrating a legacy of resilience and connection that defines both the team and the city of Bend.
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