Creating a brand identity and product line that blends sustainability, affordability, and adventure for everyday snowboarding enthusiasts.
As the founder and lead designer of Cruisin’, I developed a snowboarding brand focused on making eco-friendly, affordable gear accessible to the everyday rider. From concept to execution, I crafted the entire brand identity, including logo design, product packaging, and marketing materials. I also designed a range of snowboarding equipment that emphasizes simplicity and functionality, aligned with our tagline “simplifyin’ life for the full experience.” My goal was to offer high-quality gear that resonates with snowboarding enthusiasts who value sustainability and the thrill of the ride, without the premium price tag.
Scope of work: Brand development • Marketing • Logo creation • Website Build • Product design • Print Materials
The challenge
Cruisin’ faced the challenge of creating a snowboarding brand that stood out in a competitive market dominated by expensive, high-performance gear. At the same time, it needed to appeal to an eco-conscious audience looking for affordable, sustainable options without compromising on quality or performance.
Cruisin’ faced the challenge of creating a snowboarding brand that stood out in a competitive market dominated by expensive, high-performance gear. At the same time, it needed to appeal to an eco-conscious audience looking for affordable, sustainable options without compromising on quality or performance.
strategic approach
I focused on designing products that combined minimalist functionality with eco-friendly materials, ensuring both durability and affordability. The branding was carefully crafted to communicate the simplicity and fun of snowboarding while highlighting Cruisin’s commitment to the environment.
I focused on designing products that combined minimalist functionality with eco-friendly materials, ensuring both durability and affordability. The branding was carefully crafted to communicate the simplicity and fun of snowboarding while highlighting Cruisin’s commitment to the environment.
Solution
By developing a unique brand identity and product line, I positioned Cruisin’ as a trusted alternative for snowboarding enthusiasts who want to enjoy the sport without breaking the bank or compromising their values. The visual identity and messaging clearly conveyed the brand’s mission of simplifying the snowboarding experience with eco-friendly gear for all riders.
By developing a unique brand identity and product line, I positioned Cruisin’ as a trusted alternative for snowboarding enthusiasts who want to enjoy the sport without breaking the bank or compromising their values. The visual identity and messaging clearly conveyed the brand’s mission of simplifying the snowboarding experience with eco-friendly gear for all riders.
voice
Cruisin’ speaks in a relaxed, adventurous tone—focused on making snowboarding accessible, enjoyable, and sustainable for everyone. The voice blends a sense of freedom with a commitment to environmental responsibility, creating a brand that feels both fun and purposeful.
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