Elevating youth baseball and softball training through a low-cost, pro-level mentorship app with engaging, story-driven branding.
As the designer behind Five Tool Hero, I crafted a visual identity that speaks directly to young athletes and their parents. Targeting players ages 8–18, the brand needed to balance playful energy with professionalism. Thus creating a space where kids feel inspired and parents feel confident. The app is built around a gamified training system that pairs users with professional mentors, empowering youth to grow not just as athletes but as future leaders. My role was to distill this mission into a dynamic, intuitive, and motivating digital experience.
Scope of work: Brand Coach • Copy Writing • Brand Development • Digital Materials • Print Materials
The challenge
Five Tool Hero wasn’t just launching an app; it was launching a movement. The goal was to create a brand that resonates with kids, stands out in a saturated youth sports market, and reassures parents with its credibility. The brand needed to communicate excellence, mentorship, and fun all while remaining accessible and affordable.
Five Tool Hero wasn’t just launching an app; it was launching a movement. The goal was to create a brand that resonates with kids, stands out in a saturated youth sports market, and reassures parents with its credibility. The brand needed to communicate excellence, mentorship, and fun all while remaining accessible and affordable.
strategic approach
I developed a bold, story-driven brand identity that gamifies growth and champions character. Every design choice, from typography to color palette to the logo, reinforces Five Tool Hero’s mission of developing athletes into world-changing leaders. The web experience was crafted to feel approachable yet high-performance, mirroring the dual goals of skill development and personal growth.
I developed a bold, story-driven brand identity that gamifies growth and champions character. Every design choice, from typography to color palette to the logo, reinforces Five Tool Hero’s mission of developing athletes into world-changing leaders. The web experience was crafted to feel approachable yet high-performance, mirroring the dual goals of skill development and personal growth.
Solution
Through collaborative strategy and focused design, I created a cohesive identity that fuels motivation and pride. The logo symbolizes versatility and transformation. By rooting the brand in purpose and community, Five Tool Hero positions itself as more than just a training tool. It’s a launchpad for the next generation of heroes.
Through collaborative strategy and focused design, I created a cohesive identity that fuels motivation and pride. The logo symbolizes versatility and transformation. By rooting the brand in purpose and community, Five Tool Hero positions itself as more than just a training tool. It’s a launchpad for the next generation of heroes.
Voice
Five Tool Hero’s voice is confident, encouraging, and visionary. It speaks to the potential in every young athlete. It energizes users through gamified goals and mentorship while emphasizing the deeper purpose of building leaders through the game of baseball.
Five Tool Hero’s voice is confident, encouraging, and visionary. It speaks to the potential in every young athlete. It energizes users through gamified goals and mentorship while emphasizing the deeper purpose of building leaders through the game of baseball.
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