Developing the visual identity and "go to market" strategy for a comprehensive school management platform built on Salesforce.
As the lead designer and strategist for Helios, I spearheaded the design development and go-to-market consulting to create a platform that streamlines educational operations. My role involved crafting a cohesive visual identity that reflected Helios’ mission to simplify administrative processes and enhance student engagement. I also designed the user interface to ensure a seamless and intuitive experience for administrators, teachers, and students, while strategizing a market entry plan to drive adoption.
Scope of work: Brand identity • Copy Writing • logo creation • marketing • Digital Materials • Print Materials
The challenge
Helios needed a compelling visual identity and a clear go-to-market strategy to differentiate it from other school management systems. The platform had to communicate its value in streamlining operations while being user-friendly for educators and students alike.
Helios needed a compelling visual identity and a clear go-to-market strategy to differentiate it from other school management systems. The platform had to communicate its value in streamlining operations while being user-friendly for educators and students alike.
strategic approach
I focused on creating a clean, professional design that represented the platform’s efficiency and ease of use. I also worked closely with the team to develop a market strategy that highlighted Helios’ unique value proposition and its Salesforce integration, which set it apart from competitors.
I focused on creating a clean, professional design that represented the platform’s efficiency and ease of use. I also worked closely with the team to develop a market strategy that highlighted Helios’ unique value proposition and its Salesforce integration, which set it apart from competitors.
Solution
By creating Helios’ visual identity and ensuring the platform was both visually appealing and user-centric, I helped position it as a comprehensive solution for educational institutions. My market strategy ensured a strong launch, effectively attracting users by highlighting the platform’s ease of use and powerful features.
By creating Helios’ visual identity and ensuring the platform was both visually appealing and user-centric, I helped position it as a comprehensive solution for educational institutions. My market strategy ensured a strong launch, effectively attracting users by highlighting the platform’s ease of use and powerful features.
voice
Helios’ voice is professional, intuitive, and empowering, aiming to make educational management simpler and more efficient while creating a positive impact on student outcomes.
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