Creating a digital space that reflects the mission to support victims of violent crime and their families.
As a graphic designer and content creator for the MrBallen Foundation, I craft web experiences that honor stories of loss, resilience, and hope. This page is designed to inform, inspire, and invite the public to join the mission to stand alongside victims and their families through restorative justice, financial support, and community connection. With a trauma-informed approach, every level of visual and written communication is shaped by respect, empathy, and purpose.
Scope of work: Copy Writing • Brand Development • Website Build • Digital Materials • Print Materials
The challenge
The MrBallen Foundation exists to support the families of victims of heinous crimes. The challenge is to build a digital presence that respects the gravity of these tragedies while fostering hope and engagement. It is also important to raise awareness about the organizations they have chosen to partner with and tell their story. The website must serve as a trustworthy and resource, offering clarity, transparency, and to encourage people into supporting the foundation.
The MrBallen Foundation exists to support the families of victims of heinous crimes. The challenge is to build a digital presence that respects the gravity of these tragedies while fostering hope and engagement. It is also important to raise awareness about the organizations they have chosen to partner with and tell their story. The website must serve as a trustworthy and resource, offering clarity, transparency, and to encourage people into supporting the foundation.
strategic approach
A simple, human-centered design guides visitors gently through the mission. Every visual element, from typography to color palette, reinforces a tone of sincerity, empathy, and action. Content prioritizes the voices of partners, victims and survivors, offering their stories the dignity they deserve while inviting meaningful contributions from visitors.
A simple, human-centered design guides visitors gently through the mission. Every visual element, from typography to color palette, reinforces a tone of sincerity, empathy, and action. Content prioritizes the voices of partners, victims and survivors, offering their stories the dignity they deserve while inviting meaningful contributions from visitors.
Solution
Design choices were made to align with the foundation’s trauma-informed values. They are clear, simple, and concise. This offers clear pathways to learn, donate, and get involved. Visuals and messaging work together to build trust and connection, ensuring visitors understand not just the work being done but also why it matters. This work is heavily done through social media and emails reaching over 100K a month. Content is written to reflect their story, mission, and purpose. Often times MrBallen himself is used as a collaborator to boost engagement of over 1M followers.
Design choices were made to align with the foundation’s trauma-informed values. They are clear, simple, and concise. This offers clear pathways to learn, donate, and get involved. Visuals and messaging work together to build trust and connection, ensuring visitors understand not just the work being done but also why it matters. This work is heavily done through social media and emails reaching over 100K a month. Content is written to reflect their story, mission, and purpose. Often times MrBallen himself is used as a collaborator to boost engagement of over 1M followers.
voice
The voice remains sincere, respectful, and mission-driven. It speaks to those who want to help, who seek to learn, and who believe in the power of compassion. Stories are told truthfully and with care, honoring victims and supporting families.
The voice remains sincere, respectful, and mission-driven. It speaks to those who want to help, who seek to learn, and who believe in the power of compassion. Stories are told truthfully and with care, honoring victims and supporting families.
Curious what a partnership could look like?
Click below to learn more about the work I’ve created for the MrBallen Foundation and see how design can support your nonprofit’s mission.
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