THE OPPORTUNITY

For years, the Way of Champions podcast lived alongside Changing the Game Project but operated as its own separate identity. Despite sharing the same founder and mission, the two brands lacked visual and strategic alignment. This separation made it difficult for audiences to recognize that both platforms were part of the same powerful movement led by John O’Sullivan—one dedicated to transforming how we coach, parent, and lead in sports. The challenge was to unify these two brands into a single, cohesive presence that felt professional, inspiring, and instantly recognizable. Then, to figure out how to tell both stories under the Changing The Game Project socials and spread their reach as one.

THE APPROACH

To create alignment, I began by studying both brands’ existing visual languages, messaging, and audiences. The goal was to develop a modern identity that reflected Changing the Game’s mission while giving Way of Champions a strong, independent look that still felt connected. This meant refining color palettes, typography, and visual consistency across all digital touchpoints. I built a clear social strategy focused on accessibility, storytelling, and reach—making John’s message more digestible and engaging to both loyal followers and new audiences.

THE SOLUTION

The rebrand introduced a unified visual system that merged the Way of Champions podcast and Changing the Game Project, aligning both under one clear and consistent identity. My work extended beyond the rebrand into ongoing creative and strategic support across all platforms, helping produce and promote not just the podcast but everything under the Changing the Game umbrella, including speaking events, book promotions, and digital features. The brand now clearly reflects its mission while maintaining a strong personality. Each piece of content is crafted to inspire, educate, and connect. Today, the Changing the Game Project and Way of Champions thrive together as one cohesive brand.