Clarity in Complexity: Designing the Future of School Management

Helios

The Results

Helios successfully launched on Salesforce, immediately positioning the platform within a trusted global ecosystem. By aligning brand, messaging, and market strategy from the beginning, Helios entered the education space with clarity and confidence rather than confusion.

Today, schools are actively using the platform to streamline administrative workflows and improve communication across their institutions. The cohesive identity and clear value proposition helped build credibility with decision makers, allowing Helios to stand out in a competitive edtech landscape. What began as a concept is now a live, adopted solution making real operational impact in schools.

Services

Brand identity

Startup development

Creative direction

Marketing strategy

Brand identity

Startup development

Creative direction

Marketing strategy

Building a cohesive brand identity and go-to-market strategy for a comprehensive school management platform powered by Salesforce

As the lead designer and strategist for Helios, I developed the platform’s visual identity and acted as a consultant for its go-to-market strategy to position it as a modern, streamlined solution for educational institutions. Helios was built to simplify administrative operations while enhancing communication and engagement across schools platforms between parents, students, teachers, and whoever else. My role spanned shaping the core identity to designing digital and print materials, I ensured every touchpoint reflected clarity, professionalism, and innovation.

The Story

THE OPPORTUNITY

Helios entered a crowded market of school management systems that often felt outdated, overly complex, and difficult to navigate. The platform needed a distinct visual presence and a compelling message that communicated both efficiency and approachability. It also had to highlight its Salesforce integration as a powerful differentiator while remaining accessible to administrators, teachers, parents, and students.

THE APPROACH

I created a clean and confident visual system that balanced professionalism with simplicity. The identity emphasized clarity, structure, and forward movement to reflect Helios’ mission of transforming educational operations. Beyond design, I collaborated closely with the team to shape a go-to-market strategy that clearly articulated the platform’s value proposition. Messaging focused on ease of implementation, intuitive user experience, and the strength of Salesforce integration.

THE SOLUTION

The result was a cohesive brand and launch strategy that positioned Helios as a trusted and innovative solution for schools. Through intentional branding, thoughtful copywriting, and aligned marketing materials, the platform communicated both authority and accessibility. Helios launched with a unified presence that clearly expressed its purpose: to make school management more efficient, more intuitive, and more impactful.