Changing The Web: Goodbye Models, Hello Me

SeeOnMe

The Results

In less than six months, SeeOnMe launched with a strong digital foundation built to scale into a market-leading platform. The team still continues to evolve as the Ai technology keeps growing. SeeOnMe aims to reshape the $134.5 billion online apparel industry. With nearly $500K invested in proprietary AI and a public beta on the horizon, this is only the beginning of their journey.

Services

App design

UI/UX

Web Design & Development

Branding

Marketing Strategy

App design

UI/UX

Web Design & Development

Branding

Marketing Strategy

SeeOnMe set out to change the way people shop online. The vision was simple yet bold: replace traditional product models with real users, creating a more personal, authentic shopping experience. The challenge was building a digital presence that felt human and simple from the app to the website to the brand identity.

As one of the lead designers for SeeOnMe, I shaped the foundation of the brand’s visual identity and user experience. My goal was to create a platform that empowers users to shop in an authentic and simple way that made life easier for everyone. From early concept sketches to the final prototype, I directed the creative process across branding, web design, and app experience. I also collaborated with developers to ensure design decisions aligned with technical functionality and the brand’s mission of making digital connection feel real.

The Story

THE OPPORTUNITY

The SeeOnMe team came with a clear vision but needed help bringing it to life. Online shopping has looked the same for years, relying on flat, unrealistic product photos that don’t represent real people. This gap between expectation and reality has led to a 24.4% return rate, costing retailers over $25 billion every year. SeeOnMe set out to change that by creating an AI-powered virtual try-on experience that brings authenticity and confidence back to online shopping. They wanted an app that felt seamless to navigate while accurately reflecting individuality and trust. My role was to turn their concept into a cohesive, user-friendly brand that stood out in a crowded digital space. Ai technology was growing fast, so this idea needed a team who was ready to sprint.

THE APPROACH

I began by developing a clean, modern identity that emphasized simplicity and connection. The interface was designed to feel fluid and engaging. Every element was chosen to support clarity and warmth, helping users feel comfortable with a less common, and very personal, idea. It hadn't been done yet, so there needed to be heavy intentionality with every little detail. Throughout the process, I worked closely with the founders to translate complex ideas into simple design solutions that made the technology feel effortless.

THE SOLUTION

The final product was a fully realized brand and app experience that brought the SeeOnMe vision to life. The interface blends human-centered design with AI innovation, creating a sense of authenticity that’s rare in digital platforms. The website and app design work hand in hand to invite users in, encouraging curiosity while building trust through thoughtful detail.