Jul 1, 2024
Jul 1, 2024
Jul 1, 2024
More Than A Job: Honoring Victims. Supporting Families.
More Than A Job: Honoring Victims. Supporting Families.
More Than A Job: Honoring Victims. Supporting Families.
The MrBallen Foundation
The MrBallen Foundation
The Results
The MrBallen Foundation now carries a unified, compassionate, and powerful presence. Social posts are now averaging around 3,000 views per platform, with top-performing content reaching upwards of 150,000 people. This growth has not only expanded the foundation's reach, but has also driven meaningful engagement with the mission. Their Partners have reported increased interest in their own organizations, which is ultimately the goal. The new digital identity supports the foundation’s work, builds trust with supporters, and continues to position us as a reliable resource and partner for families affected by violent crime.
Services
Brand Development
Copywriting
Website Build
Digital & Print Materials
Brand Development
Copywriting
Website Build
Digital & Print Materials
The MrBallen Foundation needed a digital presence that honors the stories of victims, supports families, and invites the public into meaningful action. They needed a space that feels humane and respectful while amplifying mission, resources, and engagement.
The MrBallen Foundation needed a digital presence that honors the stories of victims, supports families, and invites the public into meaningful action. They needed a space that feels humane and respectful while amplifying mission, resources, and engagement.
In my role as lead designer and content creator, I shaped both the visual and narrative experience for the foundation. I built their website from the ground up (mrballen.foundation), crafted print and digital assets, and wrote content to match a tone of empathy, clarity, and resolve. The work aimed to balance respect for trauma with openness to support, making the foundation’s mission accessible and inviting.
In my role as lead designer and content creator, I shaped both the visual and narrative experience for the foundation. I built their website from the ground up (mrballen.foundation), crafted print and digital assets, and wrote content to match a tone of empathy, clarity, and resolve. The work aimed to balance respect for trauma with openness to support, making the foundation’s mission accessible and inviting.
The Story
THE OPPORTUNITY
Because the foundation deals with painful stories and real loss, the challenge was to create a presence that feels trustworthy, dignified, and encouraging. The site had to support transparency, raise awareness of partner organizations, and guide visitors to donate or get involved, all without feeling cold or clinical.
THE APPROACH
I adopted a human-centered design path grounded in simplicity, empathy, and clarity. Visual choices (from typography to color palette) were selected to reinforce a tone of sincerity and support. Content order and layout gently guide visitors through story, mission, and action. Particular attention was paid to giving space for voices of survivors and partners, letting their stories be honored with dignity.
THE SOLUTION
Design choices prioritize clarity and ease. Navigation is intuitive, pathways to donate and aid are obvious, and messaging balances gravity with hope. Every visual and written piece works together to build trust, connection, and sense of purpose. Social media and email content are aligned to magnify impact, reaching over 100,000 monthly engagements. The collaboration with MrBallen himself further elevates visibility by aligning with his large audience, reaching millions of people.
THE OPPORTUNITY
Because the foundation deals with painful stories and real loss, the challenge was to create a presence that feels trustworthy, dignified, and encouraging. The site had to support transparency, raise awareness of partner organizations, and guide visitors to donate or get involved, all without feeling cold or clinical.
THE APPROACH
I adopted a human-centered design path grounded in simplicity, empathy, and clarity. Visual choices (from typography to color palette) were selected to reinforce a tone of sincerity and support. Content order and layout gently guide visitors through story, mission, and action. Particular attention was paid to giving space for voices of survivors and partners, letting their stories be honored with dignity.
THE SOLUTION
Design choices prioritize clarity and ease. Navigation is intuitive, pathways to donate and aid are obvious, and messaging balances gravity with hope. Every visual and written piece works together to build trust, connection, and sense of purpose. Social media and email content are aligned to magnify impact, reaching over 100,000 monthly engagements. The collaboration with MrBallen himself further elevates visibility by aligning with his large audience, reaching millions of people.
Ready to team up?
Purpose-driven design helps you craft connections and elevate your brand.
Ready to team up?
Purpose-driven design helps you craft connections and elevate your brand.
Ready to team up?
Purpose-driven design helps you craft connections and elevate your brand.