Designing a professional podcast cover that aligns with the mission and vision of both Way of Champions and Changing the Game Project.
The Way of Champions podcast needed a rebrand, with a fresh, professional cover design that blended the ethos of both Way of Champions and Changing the Game Project. Drawing from the impactful messages of both organizations, I created a new podcast cover and provided complementary digital assets that would enhance their overall digital presence. This rebrand aimed to elevate the podcast’s professional appeal while staying true to its mission of promoting positive change in sports culture.
Scope of work: Brand Development • Digital Materials
The challenge
The podcast had an outdated visual identity that didn’t fully represent the combined influence of both Way of Champions and Changing the Game Project. The challenge was to merge the two brands into a cohesive visual that spoke to coaches, athletes, and parents alike while maintaining professionalism.
The podcast had an outdated visual identity that didn’t fully represent the combined influence of both Way of Champions and Changing the Game Project. The challenge was to merge the two brands into a cohesive visual that spoke to coaches, athletes, and parents alike while maintaining professionalism.
strategic approach
I combined elements from both organizations’ existing brands, ensuring the new cover captured their shared message of improving youth sports. By incorporating modern design principles and professional aesthetics, I created a fresh visual identity that would resonate with their audience while also positioning the podcast as a trusted resource for sports culture change.
I combined elements from both organizations’ existing brands, ensuring the new cover captured their shared message of improving youth sports. By incorporating modern design principles and professional aesthetics, I created a fresh visual identity that would resonate with their audience while also positioning the podcast as a trusted resource for sports culture change.
Solution
The newly designed podcast cover and digital assets now reflect the podcast’s vision for transforming youth sports. The cover is bold, modern, and professional, while the complementary digital assets ensure a consistent presence across all platforms, increasing their overall engagement.
The newly designed podcast cover and digital assets now reflect the podcast’s vision for transforming youth sports. The cover is bold, modern, and professional, while the complementary digital assets ensure a consistent presence across all platforms, increasing their overall engagement.
voice
The voice of the Way of Champions podcast is one of inspiration, change, and empowerment. The rebrand reinforces their commitment to developing better athletes and better people through sports, guiding coaches and leaders toward meaningful change.
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