Creating a logo that embodies school spirit and resonates with student athletes, delivering a design they’d love to wear.
When the athletic director of Western Christian reached out for a “cool” T-shirt logo, the goal was to create something fresh and appealing for the students. Without mascot artwork to build from, I had a clean slate to design an impactful graphic for the Lancers. Drawing inspiration from the athletic swag of the University of Michigan, I crafted a bold yet simple logo that would become a staple for the school’s athletic apparel, appealing directly to the students.
Scope of work: Digital Materials • Print Materials
The challenge
Western Christian had no existing mascot artwork, and the athletic director wanted a modern, “cool” T-shirt logo that students would be excited to wear. The challenge was to design something that embodied school spirit while feeling fresh and contemporary.
Western Christian had no existing mascot artwork, and the athletic director wanted a modern, “cool” T-shirt logo that students would be excited to wear. The challenge was to design something that embodied school spirit while feeling fresh and contemporary.
strategic approach
I studied popular collegiate athletic apparel to understand the designs that resonate with students. Using clean lines and bold type, I crafted a logo that would stand out and feel both iconic and versatile for athletic gear. The aim was to ensure the logo could easily adapt to different merchandise while remaining instantly recognizable.
I studied popular collegiate athletic apparel to understand the designs that resonate with students. Using clean lines and bold type, I crafted a logo that would stand out and feel both iconic and versatile for athletic gear. The aim was to ensure the logo could easily adapt to different merchandise while remaining instantly recognizable.
Solution
The result was a logo that balances modern athletic style with timeless simplicity. It became the cornerstone of the school’s athletic apparel line, and students quickly embraced it as part of their school pride. The logo’s success came from its ability to feel both fresh and connected to the traditions of collegiate sports.
The result was a logo that balances modern athletic style with timeless simplicity. It became the cornerstone of the school’s athletic apparel line, and students quickly embraced it as part of their school pride. The logo’s success came from its ability to feel both fresh and connected to the traditions of collegiate sports.
voice
The voice of Western Christian Lancers is one of pride, spirit, and youthful energy. The logo reflects the students’ desire for a bold, recognizable design that represents their school’s competitive edge and community.
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