Jul 1, 2024

Jul 1, 2024

Jul 1, 2024

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More Than A Job: Honoring Victims. Supporting Families.

More Than A Job: Honoring Victims. Supporting Families.

More Than A Job: Honoring Victims. Supporting Families.

The MrBallen Foundation

The MrBallen Foundation

The Results

The MrBallen Foundation has a stronger, more unified digital presence while keeping its mission at the center. The Foundation now has over 11K followers, with engagement increasing by more than 200% in the past six months and its Partner Network growing to nearly 50 organizations. Strategic campaigns and collaborations with @MrBallen have expanded the Foundation’s reach while creating meaningful opportunities for engagement. Their Partners have reported increased interest in their own organizations, which is ultimately the goal. The new digital identity supports the foundation’s work, builds trust with supporters, and continues to position us as a reliable resource and partner for families affected by violent crime.

Services

Brand Development

Copywriting

Website Build

Digital & Print Materials

Brand Development

Copywriting

Website Build

Digital & Print Materials

The MrBallen Foundation needed a digital presence that honors the stories of victims, supports families, and invites the public into meaningful action. They needed a space that feels humane and respectful while amplifying mission, resources, and engagement.

The MrBallen Foundation needed a digital presence that honors the stories of victims, supports families, and invites the public into meaningful action. They needed a space that feels humane and respectful while amplifying mission, resources, and engagement.

In my role as lead designer and content creator, I shaped both the visual and narrative experience for the foundation. I built their website from the ground up (mrballen.foundation), crafted print and digital assets, and wrote content to match a tone of empathy, clarity, and resolve. The work aimed to balance respect for trauma with openness to support, making the foundation’s mission accessible and inviting.

In my role as lead designer and content creator, I shaped both the visual and narrative experience for the foundation. I built their website from the ground up (mrballen.foundation), crafted print and digital assets, and wrote content to match a tone of empathy, clarity, and resolve. The work aimed to balance respect for trauma with openness to support, making the foundation’s mission accessible and inviting.

The Story

THE OPPORTUNITY

Because the foundation deals with painful stories and real loss, the challenge was to create a presence that feels trustworthy, dignified, and encouraging. The site had to support transparency, raise awareness of partner organizations, and guide visitors to donate or get involved, all without feeling cold or clinical.

THE APPROACH

I adopted a human-centered design path grounded in simplicity, empathy, and clarity. Visual choices (from typography to color palette) were selected to reinforce a tone of sincerity and support. Content order and layout gently guide visitors through story, mission, and action. Particular attention was paid to giving space for voices of survivors and partners, letting their stories be honored with dignity.

THE SOLUTION

Design choices prioritize clarity and ease. Navigation is intuitive, pathways to donate and aid are obvious, and messaging balances gravity with hope. Every visual and written piece works together to build trust, connection, and sense of purpose. Social media and email content are aligned to magnify impact, reaching over 100,000 monthly engagements. The collaboration with MrBallen himself further elevates visibility by aligning with his large audience, reaching millions of people.

THE OPPORTUNITY

Because the foundation deals with painful stories and real loss, the challenge was to create a presence that feels trustworthy, dignified, and encouraging. The site had to support transparency, raise awareness of partner organizations, and guide visitors to donate or get involved, all without feeling cold or clinical.

THE APPROACH

I adopted a human-centered design path grounded in simplicity, empathy, and clarity. Visual choices (from typography to color palette) were selected to reinforce a tone of sincerity and support. Content order and layout gently guide visitors through story, mission, and action. Particular attention was paid to giving space for voices of survivors and partners, letting their stories be honored with dignity.

THE SOLUTION

Design choices prioritize clarity and ease. Navigation is intuitive, pathways to donate and aid are obvious, and messaging balances gravity with hope. Every visual and written piece works together to build trust, connection, and sense of purpose. Social media and email content are aligned to magnify impact, reaching over 100,000 monthly engagements. The collaboration with MrBallen himself further elevates visibility by aligning with his large audience, reaching millions of people.

Ready to team up?

Purpose-driven design helps you craft connections and elevate your brand.

LET'S CONNECT

LET'S CONNECT

LET'S CONNECT

Ready to team up?

Purpose-driven design helps you craft connections and elevate your brand.

LET'S CONNECT

LET'S CONNECT

LET'S CONNECT

Ready to team up?

Purpose-driven design helps you craft connections and elevate your brand.

LET'S CONNECT

LET'S CONNECT

LET'S CONNECT